SMHSMH·1hBusiness
score-0.40
Ultra Violette founders Ava Chandler-Matthews and Bec Jefferd face 'SunscreenGate' inquiry after six years building cult sunscreen brand
Original
It took two Aussie entrepreneurs six years to build a cult sunscreen brand. Then it came crashing down
“The headline uses dramatic language like 'crashing down' to emphasize a business failure, creating a negative but non-tragic tone.”