About PNN
Three lenses on every headline.
Why this exists
News avoidance has doubled since 2017. Reuters Institute reports 36% of global consumers actively avoid news because of its emotional cost. Fear-based headlines generate two to three times more clicks than neutral ones — a structural incentive that distorts framing across the entire media landscape.
We don’t think the answer is more positive news. The answer is the same news, with the framing made visible and optional.
What we are
- Transparent. Open scoring methodology. Every score has a justification you can read.
- Non-partisan. Framing bias is exposed across the political spectrum.
- Empowering, not preachy. We give you tools. You choose the lens.
- Free. The dashboard is free. The newsletter is free. The mission is too important to gate.
What we’re not
- A “good news” site. Original framings stay visible (unless you opt into Sunglasses mode).
- An editorial outlet. We don’t write articles; we score and reframe other people’s.
- A safe space for trivializing tragedy. See methodology for the Tragedy Lock policy.
Get in touch
Press, partnerships, research, bug reports, or just hello — /contact.