TGThe Guardian·2hBusiness
score+0.70
Goodbye frump, hello TikTok: M&S to celebrate 100 years with London fashion week show
Original
Goodbye frump, hello TikTok: M&S to celebrate 100 years with London fashion week show
“Celebratory tone emphasizes M&S's transformation and cultural milestone, using playful language ('goodbye frump') to frame reputation shift positively.”